Last night, Apple confirmed (again) that the iPhone 4 was launching in Australia on Friday. They also confirmed the outright price for their new phones:
The 16GB iPhone 4 will cost $859 outright, while the 32GB version sneaks in just under the $1K mark at $999.
Unlike Telstra and Optus, Apple won’t be hosting any midnight store openings on Thursday night, instead their retail stores are opening at 8am like every other day.
Telstra is first off the blocks this year, announcing pricing for the iPhone 4 a whole four days before the phone goes on sale.
Both the 16GB and the 32GB versions of the new phone will be available on either a $49, $79 or $99 cap plan, including 200MB, 500MB and 500MB worth of data respectively. Unlike some other marquee handsets released this year, Telstra won’t be selling the iPhone 4 outright, although Apple has announced outright pricing this morning as well.
In addition to pricing, Telstra has announced that they’ll be holding midnight store openings around the country, including South Australia and Tasmania.
Telstra may have beaten Optus to the punch with their iPhone 4 pricing, but Optus has struck back, bundling a minimum of 1GB worth of data with all its iPhone 4 plans.
The iPhone 4 will be available on the $49, $59, $79 and $89 consumer cap plans (over 24 months), which include 1GB, 2GB, 2GB and 3GB worth of data respectively. On the plans, the 16GB handset is free on the $59 plan, while the 32GB is free on the $79 plan.
It will be interesting now to see what potential iPhone customers do. A lot of iPhone 3G customers will be looking to upgrade and there seems to be a lot of chatter from Optus customers looking to leave the network. But consider the difference in data allowances between Optus and Telstra – 1GB compared to 200MB for a $49 plan (and 3GB compared to 500MB on the higher end of the scale).
Three has three plans on offer: $39, $49 and $79, which include 150MB, 250MB and 1GB worth of data, although the press release suggests that each plan includes a bonus 1GB of data on each plan.
Vodafone, meanwhile, has plans at the $29, $49, $69, $79 and $99, with 50MB, 500MB, 750MB, 1GB and 2GB worth of data respectively, each boasting 1GB bonus data (except the $29 plan which has a bonus 500MB).
Virgin Mobile Pricing
Official details have just been released from Virgin Mobile. The Easy Cap plans include international and unlimited Virgin to Virgin talk and text, while the Smart Caps add on top unlimited text to anyone in Australia, a bigger data allowance and the ability to rollover unused credit. Definitely worth a closer look.